BMW’s Head of Design Takes on the Skid Pad to Showcase the Innovative Two-Spoke Steering Wheel

The Innovative Two-Spoke Steering Wheel Design of the BMW iX3 and i3

The steering wheel in question, featuring only two spokes at six and twelve o’clock, has sparked debates among BMW enthusiasts. Some view it as a bold design choice, while others are more skeptical. Despite the differing opinions, van Hooydonk, BMW’s Head of Design, stood by the unconventional design and personally put it to the test.

Unveiling the Design Concept

During a closed design briefing, van Hooydonk confirmed that the two-spoke layout was a first for BMW, known for its traditional three-spoke wheels. The design journey began with the development of the Panoramic Vision display, a key feature of the new i3 model.

The Impact of Panoramic Vision

BMW’s Panoramic Vision display, positioned at the base of the windscreen, led to the redesign of the steering wheel. The removal of horizontal spokes was necessary to provide an unobstructed view of the display, resulting in the distinctive two-spoke configuration.

Reimagining Button Controls

To enhance user experience, BMW relocated the button controls to ergonomic positions on the wheel, ensuring ease of access for the driver. The innovative “satellite” pods housing the controls are architecturally separate from the spokes, emphasizing functionality over traditional design.

Rigorous Testing for Performance

Despite initial skepticism within BMW, the two-spoke wheel underwent extensive testing, including high-performance maneuvers on a skid pad. Van Hooydonk’s personal validation of the steering wheel’s capabilities reaffirmed its safety and effectiveness in dynamic driving situations.

Innovative Solutions for Modern Drivers

BMW’s approach to integrating technology and design in the steering wheel reflects a shift towards enhancing the driver’s interaction with digital information. The two-spoke design serves as a functional solution to optimize visibility and usability, setting a new standard in automotive interior innovation.

Ultimately, the unconventional steering wheel design of the BMW iX3 and i3 embodies a deliberate choice to prioritize functionality without compromising on aesthetics. Van Hooydonk’s commitment to purpose-driven design underscores BMW’s dedication to pushing boundaries and redefining the driving experience.