Exclusive Look: Garmin Cirqa Fitness Tracker Price Revealed

Rumors surrounding the unreleased Garmin Cirqa are gaining traction, with a leaked pricing detail suggesting that the screenless fitness tracker could be priced much higher than anticipated.

Ukrainian retailer Stylus Store has set up a product page for the Garmin Cirqa, listing a price of 22,399 UAH, which converts to approximately £378/$507. There is also a pre-order offer at 19,999 UAH (around £337/$452), which is still a substantial amount.

While it’s important to take this information with caution, if the Cirqa does indeed launch at a similar price point, it would be five times more expensive than Google’s Fitbit Air, a direct competitor priced at a more budget-friendly £84.99/$99.99.

An image showcasing a potential design for the Garmin Cirqa is displayed above, courtesy of Stylus Store.

At this stage, it’s uncertain if the price point is accurate, considering Garmin’s presence in various market segments. The positioning of the Cirqa within Garmin’s product lineup will determine its pricing strategy.

It’s possible that Stylus Store may have posted incorrect information either inadvertently or for attention-seeking purposes.

Even if the Cirqa boasts advanced sensors to differentiate itself in the market, an excessively high price could hinder its competitiveness against rival products.

A lineup of competitors

The recently introduced Fitbit Air has positioned itself as a cost-effective alternative to the Whoop Strap, priced at £84.99/$99.99, offering a range of features without additional subscription costs.

In contrast, Whoop’s subscription model starts at £169/$199 annually, but it has gained recognition for its effectiveness, particularly among professional athletes. The Whoop Strap and its accompanying app provide a wealth of metrics and data, offering value for users who engage with it consistently.

Fitbit Air vs Whoop: Comparison of screenless fitness trackers

Thomas Deehan / Foundry

Given Garmin’s approach to subscription models and the negative feedback received in the past, the Cirqa is likely to follow a similar path to the Fitbit Air, offering comprehensive features without additional costs. However, a high initial price could push the Cirqa into smartwatch territory, which may not align with its screenless and non-smart functionality.

For comparison, the Apple Watch Series 11 is priced at £399/$399, while the Samsung Galaxy Watch 8 costs £319/$349.99. To justify its premium pricing, the Garmin Cirqa would need to offer standout features.

Source: NotebookCheck