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Atto 2 PHEV: Revolutionizing the Compact SUV Market

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2027 BYD Atto 2 PHEV: Pint-size plug-in hybrid SUV "has no competitors", says Chinese brand

Another Chinese brand has made the bold claim that one of its products has no direct rivals in Australia.

BYD has echoed similar claims made by Chery about its new Lepas brand just a few weeks ago, asserting that the Atto 2 DM-i plug-in hybrid (PHEV) small SUV is in a class of one in Australia’s new-car market.

“Some brands have said that their cars don’t have competitors, but [the Atto 2 DM-i] literally doesn’t have a competitor,” BYD Australia chief product officer Sajid Hasan told media including CarExpert.

“If you look at that segment, the majority of the volume in there is actually in petrol and a little bit of hybrid. There are no plug-in hybrid competitors in that space.”

Not only is the Atto 2 DM-i Australia’s only plug-in hybrid small SUV, but it’s also the country’s cheapest PHEV, period. It’s priced from $24,990 before on-road costs in base Essential trim, and rises to $29,990 before on-roads for the top-spec Premium.

The New Car Model Lineup: A Breakdown

Both grades of the new car model come equipped with a standard 1.5-litre non-turbo four-cylinder petrol engine. However, the Premium grade edges out slightly in terms of overall power output.

Surprisingly, Mr. Hasan, a representative of the company, anticipates a fairly even split in buyers between the two grades.

He mentioned to CarExpert that typically, their model lines tend to attract more buyers towards the premium grades. However, in this particular segment, existing competitors also tend to lean towards the higher-end grades. Nevertheless, Hasan acknowledges that a $5000 price difference between the grades could influence buyer preferences.

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With the Essential grade being meticulously crafted, Hasan believes that there will still be significant interest in it. He predicts that due to the price-conscious nature of the segment, there might be a more balanced mix of grades chosen by buyers.

For more information:

  • Chery’s newest brand claims uniqueness in the Australian market

  • Discover the BYD Atto 2 showroom

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