Microsoft Appoints Brad Smith as Head of Corporate Communications

Microsoft’s Emphasis on Communication in a Changing World

In the dynamic landscape of today, effective communication has become more crucial than ever for Microsoft. With the company, the industry, and the world undergoing constant transformations, the need to maintain a strong communication strategy is paramount. The current media environment is characterized by fragmentation and increasing noise levels, making it essential for Microsoft to stay rooted in its mission, build trust daily, and explore innovative ways to engage with all stakeholders.

Acknowledging the significant contributions of Frank, who has been an integral part of Microsoft’s communication function for over 17 years, the company expresses gratitude for his dedication and leadership. As Frank steps into a new chapter, discussions among Takeshi, Brad, and the leadership team revolve around the evolution of communication strategies at Microsoft.

Brad is appointed to lead the communications function moving forward, given his authentic representation of Microsoft’s voice, deep business understanding, stakeholder connections, and exceptional ability to articulate complex ideas clearly and convincingly. During this transition phase, Brent Colburn will serve as the interim communications leader, reporting to Brad and working closely with the comms leadership team.

Recognizing the importance of empowering individuals across the organization to shape Microsoft’s narrative effectively, the company aims to provide the necessary tools and support for this purpose. Engineers, sellers, partners, and other key stakeholders are encouraged to contribute to storytelling, guided by a shared strategy and principles. Every individual is seen as playing a critical role in enhancing Microsoft’s communication efforts.

Looking ahead to an eventful fall season filled with significant moments and marketing initiatives, Microsoft sees an opportunity to align product stories, marketing campaigns, and communications in innovative ways. The company is committed to learning, experimenting, and evolving its communication approach, recognizing the need for a fresh perspective in this digital age.

As Microsoft embarks on this journey of transformation in communication, the team’s role is pivotal in shaping the new narrative effectively. The company expresses gratitude to all individuals contributing to Microsoft’s success and storytelling efforts.

Sincerely,

Satya