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Sheryl Sandberg Backs AI-Powered Vehicle Inspection Service with $10 Million Investment

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Auto accident leaving a huge dent in the left front quarter panel.

Sheryl Sandberg Invests $10 Million in Self Inspection Startup

The vehicle inspection industry is seeing a major disruption with the recent $10 million investment led by Sheryl Sandberg into Self Inspection, a San Diego-based startup. This investment, also backed by former Tesla president Jon McNeill’s DVx Ventures, marks a significant milestone for the startup.

Founded in 2021, Self Inspection has been making waves in the industry by revolutionizing the vehicle inspection process. Using just a smartphone camera, the startup has developed a technology that allows for accurate assessment of body damage on cars. With over 1 million vehicle inspections already completed for rental fleets, automotive finance companies, auctions, and marketplaces, Self Inspection has proven its capabilities in the market.

According to a statement from Sandberg to TechCrunch, “The biggest technology companies are built by transforming industries that are massive, essential, and ready for change. Vehicle condition touches billions of dollars in automotive decisions every year, yet the data remains fragmented. That is changing. We believe Self Inspection will build the system of record that the automotive industry needs.”

The funding round was led by Sandberg’s family office, Sandberg Bernthal Venture Partners, with strategic investments from tire distributor U.S. AutoForce and automotive lender Westlake Financial. Early-stage funds such as Costanoa Ventures, Rebellion Ventures, and BrightCap Ventures also participated in the round.


Self Inspection’s vehicle inspection software

Self Inspection is part of a growing trend of startups leveraging AI to modernize the automotive industry. While other startups like Toma and Flai focus on improving dealership communication with voice agents, Self Inspection’s unique selling point lies in its simplicity. The company’s software allows customers to easily upload photos of a car using a smartphone, guiding them through the inspection process and providing a detailed report.

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CEO Constantine Yaremtso highlighted the company’s approach, stating, “What we deliver is actually a fully detailed PDF report that you would normally only get from a body shop, which will tell you what labor needs to be done on the damage, how much it costs to repair, how many parts do you need, and so on.” He added that Self Inspection can also extract data from an OBD2 computer for more detailed information.

Self Inspection has already helped its customers save over $80 million and reduce operational hours by more than 300,000. With the new funding, the startup plans to develop more products, expand its reach to more enterprise customers, and venture into the European market.

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