Dragonfly AI Secures €5.7 Million Investment from Nestlé, PepsiCo, and L’Oréal for Predictive AI Technology

Dragonfly AI, a pioneering company in AI-driven creative testing based in London, has recently secured a significant €5.7 million (£5 million) investment to further enhance its neuroscience-based technology, which offers a unique approach to AI.

The funding round was spearheaded by 24Haymarket, with additional participation from Guinness Ventures and Foresight. Notably, Fiona Dent is joining Dragonfly AI’s board of directors.

Steve King, the CEO of Dragonfly AI, expressed his enthusiasm for the investment, highlighting the company’s science-driven approach and proven technology that has gained trust from major FMCG brands globally. The funding will enable Dragonfly AI to expand its impact, enhance customer outcomes, and seamlessly integrate its algorithms into everyday workflows.

In the realm of European funding activities in 2025 and 2026, Dragonfly AI’s funding round ranks among the top investments in AI-driven creative and related technology tools.

The UK’s AI landscape also includes other notable ventures, such as Dragonfly and Wonder, focusing on AI software decision-making tools and AI-powered creative content creation, respectively.

Furthermore, Italy-based Covision Media secured funding to scale its AI-enabled 3D content technology, showcasing continued investment in content-related technologies.

Combining these investments, a total of approximately €10.6 million has been disclosed, reflecting steady growth in European AI tools spanning creative testing, content generation, and enterprise decision-making.

Dragonfly AI’s funding in the UK stands out for its substantial size and specific emphasis on neuroscience-led creative effectiveness, underscoring the UK’s prominent position in applied AI investments.

Tom Haywood, a partner at 24Haymarket, praised Dragonfly AI for its user-friendly platform and robust algorithm developed at Queen Mary University of London, highlighting the company’s potential for significant growth.

Established in 2018, Dragonfly AI offers a creative testing solution that optimizes creative effectiveness by predicting how audiences will perceive and remember content before launch. The platform aids brands in enhancing creative performance across various channels, leveraging insights on attention, emotion, and memory.

Operating without the need for training data, Dragonfly AI’s technology avoids biases common in generative AI models, providing a comprehensive analysis of creative asset performance in real-world scenarios.

The platform has been embraced by renowned global brands like Nestlé, PepsiCo, and Coca-Cola, integrating seamlessly with platforms like CreativeX.

Dragonfly AI’s technology, rooted in a biological algorithm developed at Queen Mary University of London, is led by chief scientist and inventor Hamit Soyel.

The recent investment will accelerate Dragonfly AI’s strategic initiatives, including the introduction of new Emotion & Memory metrics, expanded video analysis capabilities, growth of enterprise integrations through Dragonfly Connect, expansion of US sales and customer success teams, and ongoing investment in research and product innovation.