When it comes to the latest smartphones, top-of-the-line models like the Samsung Galaxy S26 Ultra and Google Pixel 10 Pro XL are still dominating the market. However, the differences between these high-end devices and mid-range options are becoming increasingly minimal.

If you’re considering shelling out 1,000 to 2,000 euros on a new smartphone solely because it’s the latest model or carries a popular brand name like Samsung or Apple (personally, I’m not a fan of iPhones), you might be falling prey to marketing tactics and inflated comparisons.

The ongoing memory crisis is contributing to the escalating costs of new smartphones. This trend is prompting manufacturers to opt for less RAM, following the lead of companies like Microsoft.

Ultimately, the decision on how to spend your money lies with you. However, don’t be surprised when the latest flagship model arrives at your doorstep in a few months, offering nothing more than AI features and a marginal performance boost of 0.3%.

Even tech enthusiasts at Macworld, known for praising every new Apple release, recommend skipping the upcoming iPhone Ultra. It’s wise to heed their advice and await truly groundbreaking innovations.

It’s concerning when a tech CEO publicly states that the best time to purchase a phone was yesterday.