Garmin Cirqa Band: The Latest Trademark Filing Discovery

A recent trademark filing from Garmin sheds light on the brand’s long-anticipated competitor to the Whoop Strap, potentially named the Garmin Cirqa.

Uncovered by Gadgets & Wearables, the trademark, filed in February but recently brought to attention, provides a detailed description of the purpose of the Garmin Cirqa, leaving little doubt about its integration into Garmin’s current ecosystem. The filing states:

“Wearable devices and instruments designed to be worn on the human body, including electronic sensors and monitors for measuring and analyzing the body’s physical parameters, physiological data, bio-signals, and bodily behavior, as well as for measuring and analyzing recovery from physical and emotional stress, human alertness level, and performance, all for non-medical and non-therapeutic purposes; electronic devices and instruments for storing, sending, transmitting, and receiving instructions and data related to the aforementioned; and components and accessories for all the aforementioned products.”

Trademarks typically use broad language to allow flexibility in the final product design, but this specific filing outlines the intended purpose of the Garmin Cirqa with great detail, sparking anticipation for its release.

The absence of workout tracking in the Cirqa’s description indicates a focus on recovery, positioning it as a valuable accessory for current Garmin watch users.

Anticipating the Launch

While the trademark filing doesn’t specify a release date, its existence suggests that the Garmin Cirqa will debut soon. Initial expectations for a March launch did not materialize.

As noted by G&W, despite the ongoing verification process for the trademark, tech industry norms indicate that a product launch can proceed while legalities are finalized in the background.

As a current user of the Garmin Venu X1 and Whoop Strap 4.0, I eagerly await the unveiling of the Garmin Cirqa, especially for the prospect of accessing workout and recovery data within a single app.

Although the Cirqa adopts a screen-less design akin to Whoop’s, it faces stiff competition from Fitbit’s newly introduced band. Limited information is available about Fitbit’s band, but rumors suggest it may offer subscription-free usage, unlike Whoop.

Aside from challenging Fitbit and Whoop, the Cirqa will also contend with the rumored Oura Ring 5. The Oura Ring series, known for discreet smart ring designs, presents an alternative to traditional wearable bands.