BMW’s Neue Klasse Tech to Revolutionize MINI and Rolls-Royce Models

The Revival of Neue Klasse: BMW, MINI, and Rolls-Royce

Neue Klasse, a groundbreaking initiative by BMW, is making a comeback with the recent launch of the iX3 in Europe. This marks the beginning of a new era for the brand, with the i3 set to debut later this year. These models are just the start of a wave of 40 new or updated vehicles that BMW plans to introduce by 2027, including the upcoming 7 Series facelift and the next-generation X5.

However, Neue Klasse is not limited to BMW vehicles alone. According to BMW’s R&D head, Joachim Post, this innovative technology will be extended to other brands within the BMW Group. MINI and Rolls-Royce, for example, will benefit from these advancements, albeit with tailored adaptations to suit each brand’s unique characteristics.

“We don’t develop technology just for one brand, but for our entire portfolio. From MINI to Rolls-Royce, all brands benefit from the advancements we’ve made with the Neue Klasse. Of course, a MINI has completely different characteristics than a Rolls-Royce. But our aim as a global manufacturer is always to leverage synergies across all our brands. This doesn’t mean we’ll simply transfer the Panoramic iDrive display and operating concept to Rolls-Royce, but there are opportunities for adaptation.”

Neue Klasse transcends the boundaries of electric vehicles, as elements like iDrive X and the new design language can be integrated into both electric and combustion engine models. This holistic approach ensures that all vehicles in the lineup benefit from the latest technological advancements, regardless of their power source.

While not explicitly mentioned in the interview, it is speculated that ALPINA, a newcomer to the BMW Group, will also leverage the benefits of Neue Klasse. This extends beyond infotainment systems to potentially include electrification, with plans for ALPINA-branded i7 and iX7 models in the future.

By adopting a unified approach to technology development, automakers like BMW can maximize efficiency and cost-effectiveness across their entire range of vehicles. This strategy allows for shared resources and synergies while still accommodating the unique requirements of each brand or model.

However, customization remains key, as each marque will incorporate Neue Klasse features in a way that aligns with its individual identity. This means that while certain innovations may be universal, their implementation will be tailored to suit the specific characteristics of each vehicle, from a MINI Cooper to a Rolls-Royce Cullinan.

Source: Automobilwoche (subscription required)