Exclusive Offer: Get Your Fitbit Air Before They’re Gone!

The Fitbit Air from Google has made a big impact, selling out or facing delays at many retailers due to high demand.

Before its release, the black Obsidian colorway was particularly popular and quickly sold out. Now, less than a week after hitting the market, the Fitbit Air is scarce in all colors, but we can assist if you’re looking to make a purchase.

At the official Google Store, where the Fog color is exclusive, all models are experiencing a two-week shipping delay, with expected delivery dates around 16-17 June at the time of this update.

Amazon UK is facing similar challenges, with the Obsidian model showing a shipping delay and the Lavender variant expected to ship by 30 June. The Berry color option is available for next-day delivery for Prime members, catering to a niche audience.

Currys has only the Berry model in stock, while the Obsidian and Lavender options are currently unavailable.

John Lewis has the Berry and Lavender models in stock online, but the black band is currently out of stock, while Very is out of stock for all models.

Your best chance of getting a Fitbit Air may be at Argos, where you could opt for same-day collection at a nearby store or speedy next-day delivery for Berry or Lavender colors, or four days for Obsidian.

For those relying on delivery, Very offers all three colors with free click and collect or £3.99 home delivery options.

What Makes the Fitbit Air Stand Out?

Although screenless trackers are not new, the Fitbit Air is gaining immense popularity for several reasons.

Firstly, it marks Fitbit’s first major release in years, retaining its strong brand recognition in the fitness tracker market despite being under Google’s umbrella.

Fitbit Air: Key Considerations Before Purchasing

Thomas Deehan / Foundry

Moreover, the affordability of the Fitbit Air, priced at £84.99, sets it apart from competitors like Whoop, known for their subscription-based model.

These factors, combined with the rising demand for tech that minimizes distractions and is more budget-friendly than alternatives like the Oura Ring 5, make the Fitbit Air a popular choice for many consumers.

Gone are the days of basic fitness trackers with a simple screen urging users to reach 10,000 steps daily, regardless of its actual health benefits.

It’s important to note that the cost of the Fitbit Air is not the sole financial consideration. The new Google Health app, replacing the Fitbit app, offers a Premium subscription service to replace Fitbit Premium.

While the software experience has been positive thus far, certain features like the AI-powered Google Health Coach may require a monthly or annual fee to access. Casual users may find the basic data sufficient without the added cost.

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